Brian Niccol
Brian R. Niccol (born 1974) is an American businessman and the chairman and chief executive officer of Starbucks, a role which he started on September 9, 2024, replacing Laxman Narasimhan. He previously was chairman and CEO of Chipotle until August 31, 2024. wikipedia →
12-month trajectory
just one snapshot so far — the chart fills in as the days accumulate.
interviews & talks
How CEO Brian Niccol Plans to Restore the ‘Soul’ of Starbucks | WSJ Leadership Institute
Starbucks CEO Brian Niccol on Leading Through Turnarounds | The CEO Signal
Back to Starbucks: CEO Brian Niccol on his first year leading the company's reset
Starbucks CEO Brian Niccol on Nashville corporate expansion
Brewing a Comeback: How Starbucks' CEO is Navigating a Path Forward
recent news
niccol leadership and strategy
- How Brian Niccol’s philosophy of ‘keeping it simple’ has helped brew a winning strategy at Starbucks - Management Today
- Meet the New CEOs named in 2024: Brian Niccol - The Business Journals
- Chipotle CEO Brian Niccol Goes One-on-one With Jim Cramer Madison Keys (Cobvb4sPVU) - Fathom Journal
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starbucks expansion plans
workforce restructuring
- Starbucks lays off hundreds at Seattle HQ - The Spokesman-Review
- Starbucks to lay off 300 employees while reviewing global workforce - The American Bazaar
- Starbucks trims tech workforce as CEO Brian Niccol drives operational reset - People Matters Media
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pricing and consumer backlash
- Brian Niccol defends $9 Starbucks coffee as 'affordable' - Seattle Red
- Starbucks CEO draws internet backlash after ‘$9 experience’ justification for menu prices - AOL.com
- Starbucks CEO draws internet backlash after ‘$9 experience’ justification for menu prices - The Independent
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